Benny Pough x It’s Your Time Conference

Sponsorship & Vendor Experience Deck

Strategic conference positioning and sponsorship presentation for the annual It’s Your Time Conference (IYTC), founded by music industry executive Benny Pough.

Overview

• Client: Benny Pough / D.VERSE Media

• Project: It’s Your Time Conference (IYTC)

• Location: Charlotte, NC

• Role: Creative Director & Deck Strategist

• Scope: Brand Narrative, Sponsorship Positioning, Experience Architecture, Vendor Activation Framework

The Objective

Develop a comprehensive sponsorship and vendor presentation deck that:

• Positioned IYTC as a high-impact, culture-forward conference

• Attracted brand partners and vendors

• Communicated audience demographics and market research

• Elevated the conference brand visually and strategically

• Structured activation opportunities for sponsors

My Role

• Led creative direction for the entire deck

• Structured narrative flow from vision to monetization

• Designed visual system and layout language

• Built sponsor-facing value propositions

• Developed activation and vendor engagement framework

• Ensured the deck communicated both cultural credibility and business opportunity

Impact

The final deck positioned It’s Your Time Conference as:

• A credible cultural platform

• A business opportunity for sponsors

• A talent discovery ecosystem

• A conference built for long-term brand partnership