Promotional Merchandise & AfroTech Activation
Lexus
Custom branded merchandise designed to support luxury event activations and extend brand engagement beyond the moment.
AfroTech NFC Vinyl Keychain Activation
For AfroTech, we developed a custom black acrylic keychain inspired by a vinyl record — a subtle nod to the Black Radio Experience and cultural connection to music.
The piece featured:
Matte black acrylic body with engraved vinyl groove detailing
Silver hardware for a clean, premium finish
Front-facing Lexus logo application
Embedded NFC technology
Concept + Production
Our team developed the original concept and oversaw full-scale production.
From creative direction through manufacturing, we:
Designed the vinyl-inspired form factor
Engineered NFC integration within the acrylic structure
Managed material sourcing and hardware specifications
Produced the units at large scale for event distribution
This was not a prototype — it was a fully executed, high-volume activation asset.
Physical to Digital Integration
The embedded NFC chip connected directly to a curated Lexus playlist, allowing attendees to:
Tap the keychain with their phone
Instantly access the Lexus listening experience
Extend engagement beyond the AfroTech event footprint
This transformed a small promotional item into an interactive brand touchpoint rooted in culture and sound.
Strategic Impact
Elevated Lexus’ presence at AfroTech
Created a tactile, collectible object aligned with music culture
Bridged luxury branding with tech-enabled engagement
Delivered a scalable activation piece for live event environments